Founded in Montreal in January 2020 by a team of entrepreneurs and healthcare professionals, Ditch Labs is committed to empowering individuals to take control of their health and live nicotine-free lives.

On the left stands Olivier Bourbonnais, Co-Founder & CTO. In the middle stands Laurent Laferrière, Co-Founder & CEO and on the right stands Christelle Luce, Chief Scientist Officer. Behind all three lies the Centech building.

Team

Portrait of Laurent Laferrière, Co-Founder & CEO

Laurent Laferrière

Co-Founder & Chief Executive Officer

Laurent is an entrepreneur with experience in scaling businesses and driving innovation. He co-founded Oatbox, led operations, secured funding, and built it into a recognized brand. He later managed a CPG and e-commerce business. At Ditch Labs, he shapes the vision and drives funding strategy and commercialization.

Dr. Christelle Luce, PhD

Co-Founder & Chief Scientific Officer

Christelle is a licensed psychologist and research associate at McGill University, specializing in addictions. With 15+ years of experience in clinical program design and addiction research, she contributed to the development of the Ditch Labs treatment and leads research and regulatory strategy and operations.

Portrait of Olivier Bourbonnais, Co-Founder & Chief Technology Officer

Olivier Bourbonnais

Co-Founder & Chief Technology Officer

Olivier has 10 years of experience in engineering management, software development, and electronics manufacturing. He launched and sold 10,000+ connected products worldwide, including in Apple Stores and on Amazon. His expertise ensures the highest quality, efficiency, and safety of the DitchPen and its companion app.

Portrait of Moishe Liberman, MD, PhD, FRCSC, FACS, Chief Medical Officer

Dr. Moishe Liberman, MD, PhD, FRCSC, FACS

Chief Medical Officer

Moishe is a minimally invasive thoracic surgeon and a researcher passionate about pulmonary medical technologies. Having led over 60 clinical trials and dedicated his work to treating patients with smoking-related diseases, he oversees Ditch Labs’ medical affairs and supports the clinical validation of the DitchPen.

Portrait of Éric Hanigan, Researcher, Psychology

Éric Hanigan, PhD Candidate

Researcher, Psychology

Éric is a Ph.D. candidate in psychology, passionate about evidence-based mental health self-help programs relying on mindfulness. Since 2021, he has contributed to the Ditch Labs mobile app development, human factors research, and clinical trial preparation.

Portrait of Naïl Sousa Cordeiro, Financial Analyst

Naïl Sousa Cordeiro, CPA Candidate

Financial Controller

Naïl is a financial controller specializing in startup finance and growth. At Ditch Labs since 2021, his role includes handling daily accounting tasks, financial analysis, and grants applications. Passionate about entrepreneurship, he helps businesses achieve financial clarity and sustainability.

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